Product Launch

Perhaps the most adrenaline-filled aspect of generic product development occurs in the final months leading up to product launch. One molecule - in multiple dosage forms - for several pharmaceutical companies - in 25 EC countries: ensuring that sufficient supplies reach pharmacy shelves exactly on the day the market opens is ultimately the job of our product launch team. Equipped with a diverse set of skills in supply-chain management and international logistics, these women and men are responsible for the complex coordination of API and finished dosage form suppliers, in a field where mistakes are simply not an option.

Product launch day itself is a glorious moment. The long, hard work of expert teams from around the world reaches fruition as a new generic product is made available to consumers.